The Creative News

What is Google Instant?

Google Instant is short, a new feature that provides search results continuously as you type words into the search box and comes with active proposals.

The purpose of Google Instant is to make the search experience faster. Google Preliminary tests have shown that users of Google Instant spend less time finding what they're looking for. And that's good.


Possibly - it depends on Google Instant over time will change little in the way people are looking at. Perhaps the variation in the queries increase - perhaps the opposite. Perhaps there will come flæere tail keyword searches - maybe not. It is impossible to say with certainty.

If Google becomes an instant success with users, I am however pretty sure that it will lead to even more people will seek even more. And it is certainly good for SEO!

I see absolutely no danger for SEO in Google Instant. Yes, users' search habits may change slightly. But then we just adjust our strategies a little too. There is nothing new in. We have done over 10 years now - month by month and year to year.

In the past few days have been talking a lot about the new Google instant. However, it is some weeks since I first talked about Google Instant. But now Google Instant officially out and it has naturally given rise to some talk and yes, it is usual "Is Google Instant death for SEO", which comes almost every time Google makes the smallest change